The printing company that I work for has experienced a steady increase in sales over the last six months. I am sure there are lots of reasons for this; increased sales efforts, a slight pick up in the economy and a rebirth of branding to name a few. There may, however, be an even bigger force at work. In the last month I have had three prospects ask me the same question; "do you do all your work in house?". This is a question I haven't heard in over five years. It was a question that every prospect asked...... back in the day. Why do they ask this question? One reason is control and this relates to branding. There is value here that is difficult to measure in terms of dollars but smart marketing people get it. It's about timely and consistent execution. Another reason is localism. If they can afford it most people would prefer to buy local. A printer that brokers items is often times going out of the city or state if not the country they live in to get it. Which brings me to this biggest reason why prospects are asking if we do all our work in house. One would think that producing everything in house means a cost savings but this is not always the case due to increased labor and materials to name just a few reasons. Again, the smart marketing people get this. What does this mean? People are willing to pay a little more to ensure that their printed materials are produced with a certain quality, on time and locally. Definitely a good sign for our economy.
If you would like to know more about my printing company: http://www.crprint.com/
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